LeadsMarketing.com

I have mentioned before how important article marketing is to your online business success.  Here are some ideas for writing an article once and using it over and over again.

Article Marketing: 15 Secrets to Repurposing your Articles to Work for you Again and Again

By: Donna Gunter

Copyright (c) 2008 Donna Gunter

My favorite Internet marketing strategy of all time is article marketing. It keys into one of my talents, writing, and I can use the articles I create time and time again for a multitude of purposes. I tend to be lazy by nature, so anything that lets me create once and get paid, get paid, get paid, etc. is a dream marketing strategy.

I made a firm commitment to writing one article per week in 2003 or so, and now have an entire article library that I use and refer to all the time. Without a doubt, I have to give credit to my article marketing strategy for the success of my business. It has helped me get found online, demonstrate my expertise to my target market, create info products to sell on my website, and get hired by those in need of what I offer.

Here are 15 ways you can repurpose each article you write to make it a workhorse for your business:

1. Publish in your ezine. Every single article I’ve ever written has appeared as an article in one of my newsletters. My commitment to publishing a weekly email newsletter forced me to commit to writing a new article each week. I’m not sure I would have honored my commitment to article writing had I not forced myself to produce an email newsletter on a weekly basis.

2. Post to your website. Roughly 60% of my traffic comes to my website via keyword searches that match the topics of articles that I’ve written. I use my online article bank to send both current and prospective clients to my site for additional information on a topic that enhances a recent discussion I’ve had with them. For maximum usability, index the articles on your website in usable categories that make sense to your target market so that they can easily find your words of expertise when they search for it online.

3. Add to your blog. Every single article that I write for my newsletter is also posted to my blog. Is this overkill, since I already publish an ezine, and do the search engines penalize me for redundant content? Thus far, I’ve never been penalized for having the same article appear in multiple places. In fact, Google indexes my blog posts within hours as indicated via my Google alerts. Some people love to read and respond to blogs while others would rather read ezines. So, by doing both, I appeal to both audiences with only minutes of extra effort.

4. Publish on social networking community sites. You can’t move anywhere online today without running into some social networking site — MySpace, Facebook Squidoo, etc. Many people are setting up their own social networking communities for niche markets, like the Book Marketing community to which I belong. Post your article to all of the social networking sites in which you participate. Depending on the site, you may be able to post it to your blog on the site, a group blog, a discussion forum, an announcement, etc. Check the rules of the community before posting your first article.

5. Distribute through article banks. Distributing your articles via thousands of article banks and article directories helps you increase your traffic, as Internet searchers might find an article at an article directory initially and then visit your website upon reading your resource box (short bio) at the end of the article. Article submission also establishes your credibility as an expert, especially when you tell a prospective client to Google you and they’re amazed by all the references to you online. Lastly, this article marketing strategy helps other print and online publishers locate you and then feature your work (or offer the prospect of other opportunities) in their publication.

6. Create a podcast. Make a digital recording of your article using one of any number of audio recording services like AudioAcrobat or software like Audacity. I create an special intro and outtro (special offer) for each podcast, based on the content of the article, and then proceed to read and record the text of the article. Then, post your podcast to podcast directories. In about 30 minutes, you’ve created yet another marketing strategy for yourself.

7. Create a video. Video production is becoming easier and easier, and I now receive a couple of video ezines where the entire content of the ezine is delivered via a video. In fact, you can actually sit at your desk with a webcam and record yourself. With the magic of video software like Visual Communicator or screen capturing software like Camtasia, you can add graphics and text and have a video ready in minutes. With the popularity of video sites like YouTube, it’s harder to ignore the impact video will have on your online marketing efforts.

8. Syndicate on other websites. Through the power of RSS feeds, you can become a syndicated columnist in other people’s publications. Simply offer your RSS code and installation instructions to your visitors with the promise that they’ll have new content on their site weekly (or in whatever interval you publish new articles). My article submission service offers this option to me, and I’m appearing on more websites every week.

9. Write a press release. Distributing a press release online can have a strong impact beyond any media that might pick it up. Press releases that link back to your site can enhance your search engine rankings and increase your online credibility. You can convert your article into a tips release, a release that ties into a current trend or news story or to an upcoming event that you’re sponsoring. This strategy takes a bit of work, as you need to modify the content of your article into the press release format and orient it to your goal for publishing the release. I use and highly recommend PRWeb.com for online press releases.

10. Create information products for profit. I never believed that I could put together any type of information product until I took a long, hard look at my collection of articles and saw definite themes emerge. Slowly but surely I’m translating these themes into information products that I can sell online.

11. Create a teleseminar. If you write your article in the tips format, you’ve got a teleseminar in the making. All you need to do is create an introduction and closing for your teleseminar and beef up your tips points with additional explanation or with examples, and before you know it you will have created the content for a 60 minute teleseminar.

12. Distribute to print publications in your target market. If your target market is very specialized or is a niche market, you’ll find a whole host of specialized print magazines, newsletters, and catalogs for this market. Take a few hours and research those publications available for your target market, check out their submission guidelines, and get a sense of the tone of the publication. If you think your content would be a great fit, buff up a couple of your best articles and send an email to the publisher outlining how publishing your content in their publication would benefit their readership. Since you may not be paid for your submission, request that a short bio with your contact info is contained within your article.

13. Add to your niche article directory. Creating your own niche article directory is a great traffic-generating strategy, as you can feature your own articles there as well as accept quality submissions from others who have relevant info for your target market. An easy way to create this type of site is through free article directory software, ArticleDashboard.com.

14. Create a special report. Want to create a quick giveaway to offer to colleagues as a bonus for their product, or as a giveaway to your contacts? Create a PDF of your article as a special report that includes your contact info, as well as an upsell page to particular products or services. Or, you can make this report a viral marketing piece.that is free for others to give away.

15. Offer it to your affiliates. If you have an affiliate program, offering your affiliates the ability to use and reprint your articles gives them content to help promote your products and services. In the resource box of your article that links back to your site, encourage your affiliates to include their affiliate link to your site so that they get credit anytime one of their visitors links to your site from theirs.

Don’t let your articles sit on your desktop gathering dust. Put them to work for you by creating a repurposing plan to help you get the most out of your creation.

About the Author

Online Business Resource Queen (TM) and Online Business Coach Donna Gunter helps independent service professionals learn how to automate their businesses, leverage their expertise on the Internet, and get more clients online. To claim your FREE gift, TurboCharge Your Online Marketing Toolkit, visit her site at http://www.OnlineBizU.com. Ask Donna an Internet Marketing question at http://www.AskDonnaGunter.com.

(ArticlesBase SC #307694)

Article Source: http://www.articlesbase.com/ – Article Marketing: 15 Secrets to Repurposing your Articles to Work for you Again and Again

Article Marketing is a delicate skill that takes time and dedication to master. This article covers one part of article marketing which, I think, can greatly increase your click through rate.

Practical Article Marketing Tips – What to Do When Your Article Resource Box Goes Horribly Wrong

By Jeff Herring

The Resource Box in your article is the Call to Action for your prospect. So many people let it go horribly wrong. Discover what to do instead inside this article.

One of the main benefits of Article Marketing is the ability to drive endless waves of traffic wherever you want it to go.

The challenge is most people don’t know how to handle this chance for a great call to action for the prospect, and their Resource Box goes horribly wrong.

Let’s take a closer look at how to mess this up and how to get it right.

How to Mess Things Up

Talk about yourself first – Most Resource Boxes begin with “Sally Sue is the author of blah-blah-blah.” Here’s a harsh reality: the reader does not care. The reader wants to know what to do next and what is in it for them.

Additionally, talking about yourself first at the beginning of the Resource Box is like announcing to your prospect

the article is now over and you can go away!

Not really the outcome you want.

Having no call to action – Another horrible thing I have seen is having no link at all, no call to action to ask the reader to take the next step. You have spent the time and effort of creating the article and now you are going to lose the prospect. Even if you do not have an opt-in set up with a give away to sign up for, at least send them to your Twitter account for more tips and to follow you on Twitter.

Long and ugly – Instead of short and sweet invitation for more good information, the Resource Box is long and ugly, filled with trying to convince the reader you are an expert and other stuff the reader does not care about. I know this sounds nuts, but I have actually seen people create ones that were almost as long as the article. Sometimes even longer.

How to Get It Right

Have the Resource Box flow out of the article – In many article directories, this is the next paragraph in the article. So let your article flow right into the resource box as if it is a part of the article. Here’s a tip for letting your Resource Box flow out of your article. Brace yourself though, because this tip is very high tech and complex. Use the word “and.”

Invite the reader/prospect to get more information from you – Here is where you propose what Indians would call a “good trade.” More good information from you in exchange for their email address. Don’t hammer your prospect with the offer. Just use nice “invitational language to bring the reader to your opt-in page to sign up.

Brand yourself – Then and only then do you use your name or other branding. And then it is only so your name and brand is associated with the good stuff they are about to get.

Here’s a good example of a powerful “invitational” Resource Box for your articles:

And now I would like to invite you to claim your Free Instant Access to one of my prospect pulling Resource Box Templates when you visit http://www.ResourceBoxTemplates.com

It’s called the “And now” template and you’ll see exactly how to plug in your information to create your one prospect pulling Resource Box.

From Jeff Herring – The Article Marketing Guy & The Resource Box TeleCourse

Article Source: http://EzineArticles.com/?expert=Jeff_Herring
http://EzineArticles.com/?Practical-Article-Marketing-Tips—What-to-Do-When-Your-Article-Resource-Box-Goes-Horribly-Wrong&id=3590926

Writing articles are very important for online marketing.  Know how to write them fast and effective can save you countless hours. Here are a couple videos that show you how to write effectively.

And another one.

Image via CrunchBase

Your Typical Article Marketing – What are the 7 Vital Parts of Profitable Article Marketing Promotion?

Author: Article Marketer

Your Typical Article Marketing should include 7 vital parts of profitable article marketing promotion, otherwise you will earn very little despite of your hard efforts. Every internet marketer should use typical article marketing as a proven and effective marketing method to promote affiliate products, or their own product and services.

Your Typical Article Marketing - What are the 7 Vital Parts of Profitable Article Marketing Promotion?

1. Advanced Keyword Research For Every Article Marketing Promotion Campaign.

Successful article marketing starts with proper keyword research. Try to find out low-competitive long-tail keywords to get to the 1st page of Google as fast s possible.

2. Research Consumer Needs and Questions.

To write more useful and attractive article, first you should find out consumer needs, wants and questions and offer practical solution to these problems in your typical article marketing.

3. Write Intriguing Articles.

Write articles that will intrigue and give useful information to readers. This will help you gain trust as an expert in your field.

4. Writing In Talking, Frank Style.

Imagine as if you are talking to a reader, trying to understand him, answering to this questions and helping to find the right solution to his problem.

5.    Write and Publish Articles Minimum 5 Days A Week.

Write at least 3-5 articles every day and publish them on top article directories once you have finished them. It will help your websites gain natural, quality backlinks on a daily basis.

6. Create A Promising Resource Box For Your Articles.

Promise to solve a reader’s problem or give away a valuable bonus in your resource box.

7. Submitting Articles Only To Top 10 Article Directories.

Never try to submit your articles to 50 or more sites. It is more effective and time saving to publish articles on top 10, high PR article directories, than on 50 or 100 sites with a lower ranking.

About the Author:

Also read:

15 Article Marketing Strategies You Should Certainly Use, Otherwise You will be leaving thousands of dollars on the table

Want to Increase Sales Through Article Marketing?

Download FREE “Insider Article Marketing” Report and Instantly Copy-And-Paste A $690/Day Secret Article Profit System That Stuffs Your Bank Account With 24/7 Cash In Just A Few Days From Now – Guaranteed! Read more at http://www.articleinsiderprofit.info.

Article Source: ArticlesBase.com – Your Typical Article Marketing – What are the 7 Vital Parts of Profitable Article Marketing Promotion?

Related article marketing articles

• Publish or die – marketing style (othersidegroup.com)
• The One Reason Why Your Are Not Making Enough money from Your Articles (sweetbusinesses.com)
• How to Customize your PLR Articles the Right Way (smallbusinessbranding.com)