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Marketing changes all the time and we can learn from the past.  The first article gives some tips for next year. The second article covers the 10 marketing blunders of 2009 so we can learn from them and not repeat them.

5 Small Business Marketing Trends For 2010

The state of small business marketing at the end of 2009 is different from where it was at the beginning of the year.

Social media sites like Twitter and Facebook, and the iPhone App Store have become more important tools for many companies.

At the OPEN Forum, marketing consultant John Jantsch discusses some of the ways these tools influenced business this year and predicts which trends will shape small business marketing in 2010:   –more

10 Worst Marketing Blunders of 2009

NBC has joined the immortals of marketing stupidity. This year the molting peacock network and president Jeff “Have They Fired Me Yet?” Zucker decided to turn five of the primest pieces of prime-time real estate — the hour between 10 and 11 PM from Monday through Friday — into the Jay Leno hour.

The result? A 28% drop in viewership (through mid-November). This has not only killed network revenues but done in affiliates who have no lead-in for their late news casts.

Despite this, Jeff “10% Of Americans Are Unemployed and I’m Not?” Zucker recently said that all is going according to plan. “Right now, in terms of its performance on the television network, at NBC, in terms of ratings it’s doing exactly what we thought it would do.” Comcast recently bought NBC in what must have been an attempt to copy the government’s cash for clunkers program. Comcast shareholders can now only they are being lied to. The worst case scenario is that Mr. Z believes what he is saying.   –more