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I have been posting several articles that relate to marketing in 2010.  I want to help people become aware of what is currently working and what experts believe is going to be the most important marketing mediums.  Be reading from a variety of sources you can see the common elements.

This is another such post that I agree with  take these predictions to heart and apply them to your business to make 2010 the best year you have had.

10 Marketing Predictions for 2010

Here’s my annual list of what to expect, marketing-wise, in the upcoming 12 months. Time will tell how accurate these are, although my 2009 list was fairly spot-on:

#10) Mobile advertising will still NOT flourish in North America in 2010. However, if the Google mobile phone becomes a hit it could make a late-year run and enter 2011 with great momentum.

#9) The web will continue to grow and play an even more important role in great, measurable marketing. Websites that create relevance, with smart use of microsites, and also help develop a dialog, will reign supreme. One-way websites will be viewed as antiquated and ineffective; YouTube will grow in its importance for traditional TV-based advertisers (:30 second commercials will decline greatly). Google Analytics will continue to gain users and importance.

#8) Wal-Mart’s attempt to compete with Amazon will prove to be a failure.

#7) E-mail will lose more popularity to social media but will be even more important as a customer retention and communication tool.

#6) Printed matter – newspapers and magazines – will continue to struggle and more of them will switch to online only editions than ever before.

#5) Direct mail will see a resurgence as data becomes better, more accurate and more segmentable than ever before. While mail volume will not increase, its role as an impactful, door-opening media will grow and its use as a powerful follow-up medium will increase. Those that do mail really well and commit to the channel will prosper as they will face less clutter in mailboxes.    –more

Related marketing articles

• Social media in 2010 (sharemarketing.wordpress.com)
• As Advertising Evolves Google Talks About Barbie (marketingpilgrim.com)