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Your reputation online is very important.  Many consumers are turning to the Internet to find out if your business is a reputable business and good to work with.  I have searched some companies and products only to find out that many of the first page results are claims of scam.

One of the best tools to keep track of what people are saying about you is Google Alerts. You can put in your product or name as a keyword and google will email you when there are new posts containing the keyword you chose.

Now to fix your reputation follow these steps below.

Google Reputation Management: Fix Your Google Reputation & Remove Negative Results

Google is no longer just a search engine. With your potential customers, future employers, and members of the media turning to Google for information about your business, Google has become a reputation engine.

In helping clients with their online reputation, I’m consistently asked how they can push out negative results that appears on the first page of Google for a search for their name. Whether they were fined by the SEC, ridiculed by an ex-employee, or investigated by their local newspaper, they share one common goal: get that negative result off of the first page!

Of course, it’s near on impossible to make a negative Google result simply disappear—although there are some black-hat SEOs that claim to have that gift. Instead, your best approach is to provide Googlebot with a healthier diet of web content that shows your reputation in a positive light.

On that note, here are my recommendations for the best web content to fill up the first page of Google results.

1. Get your own web site.

It sounds simply enough, doesn’t it? Unfortunately, you’d be surprised at the number of individuals and companies that haven’t registered their own branded domain name and thrown up a web site. Registering yourcompanyname.com or yourpersonalname.com and adding a basic web site is a sure-fire way to occupy one of the top ten Google listings for your name.

2. Start a blog. –more

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There is a debate going as to how effective twitter can be for your business. It starts with getting followers.  If you have followers than you will be more likely to drive traffic to your site which should increase  your revenue.  Here is an article about how to get more followers in twitter.

How to Cheat Twitter and Get More Followers

I’m going to save you at least $20-$200 today. I’m going to tell you the “secret” that so many websites with extremely long copy and bogus “complete online marketing strategies” will charge you for, with, shall we say, notes.

Many, but not all, of the “Social Media Experts” (see an interesting post that’s all the buzz by Mashable on the fact there’s over 15,000 of them) as well as other online pitch people will have tens of thousands of followers – and yet Tweet inane crap and rarely if ever conversate – or they use this technique, stop it once they’ve hit critical mass (5k, 10k followers), then play dumb and change their stripes.

We don’t use this procedure, have not used this, but I’ve seen it done and we’ve been asked by former clients to do it. To be clear, if we can’t set them on the right path, we fire them at that point. This is what many social media agencies assign to their interns to do, or you can do at home yourself.

Here’s how to get your useless Twitter followers:

Step 1: Follow People, 30-50 At A Time
Start following lots of people. But only so many in a day – 30, 40, 50, depending on how finnicky Twitter’s spam bots are – and then wait for a day or three. Many times, you can use keywords to semi-focus yourself (though they rarely work well because of context) or use the cover of the #FollowFriday or one of the top trending hashtags for this. Sometimes, people push it and go into the hundreds – I’ve seen it work, but to Twitters’ credit, they’re getting better at stopping this.    –more

Related twitter articles

• Who’s watching you on Twitter? (mytwitterexperiment.com)
• The start-up chronicles: Experiments with Twitter (entrepreneur.venturebeat.com)
• How To Effectively Use Twitter Hashtags (makeuseof.com)