LeadsMarketing.com

Video marketing is the way to get ahead in 2010. Here are a few things that will help you be on top of your market.

11 Predictions for the Online Video Industry in 2010

Everyone is giving their predictions for the Internet marketing and online video space in 2010 and I thought I’d better jump on the bandwagon with my 2 cents… Granted, I certainly have some more insightful predictions that I could provide but I figured it’s New Year’s Eve and we should all be relaxing… So, here we go:

In 2010, I will create, publish, and market more video for the web than I have in years past.

In 2010, you will create, publish, and market more video for the web than you have in years past.

Perhaps I should provide a few more “real” predictions.

YouTube will state that they are profitable in Q3 or Q4 2010 – I know, a bold prediction to make and I don’t have much to back it up, but I did have a vision about it – so…

Google, Bing and Yahoo will all work out a reliable framework for video publishers to follow in order to have their videos indexed. At least, I certainly hope that they will. If they don’t come together on this, it would be nice at least if Google would provide some consistency with regard to guidelines for publishers to follow for indexing video.

YouTube will offer automatic transcription and closed captioning for all videos, if they haven’t already done so behind the scenes. If they begin to make it obvious to users as a feature, they will do so with the caveat that the speech-to-text “may not be accurate” – because of course, it isn’t, and it is hard to do. When testing their automatic text transcript/closed captions beta feature, they turned “YouTube” into “you to,” which I found comical.

Search engines will continue to advance their methods for crawling flash, and more importantly, for understanding video content beyond textual metadata. There will be increased usage of closed captioning, speech-to-text recognition, object-recognition, facial recognition, and I believe, crowd-sourced and user-generated temporal metadata creation.

There will be consolidation, acquisition, and ongoing changes to business models for online video hosting and publishing platforms. CDNs and hosting solutions will need to start offering solutions for video publishing so I believe that we may see some acquisitions there.    –more

Image by Getty Images via Daylife

Your reputation online is very important.  Many consumers are turning to the Internet to find out if your business is a reputable business and good to work with.  I have searched some companies and products only to find out that many of the first page results are claims of scam.

One of the best tools to keep track of what people are saying about you is Google Alerts. You can put in your product or name as a keyword and google will email you when there are new posts containing the keyword you chose.

Now to fix your reputation follow these steps below.

Google Reputation Management: Fix Your Google Reputation & Remove Negative Results

Google is no longer just a search engine. With your potential customers, future employers, and members of the media turning to Google for information about your business, Google has become a reputation engine.

In helping clients with their online reputation, I’m consistently asked how they can push out negative results that appears on the first page of Google for a search for their name. Whether they were fined by the SEC, ridiculed by an ex-employee, or investigated by their local newspaper, they share one common goal: get that negative result off of the first page!

Of course, it’s near on impossible to make a negative Google result simply disappear—although there are some black-hat SEOs that claim to have that gift. Instead, your best approach is to provide Googlebot with a healthier diet of web content that shows your reputation in a positive light.

On that note, here are my recommendations for the best web content to fill up the first page of Google results.

1. Get your own web site.

It sounds simply enough, doesn’t it? Unfortunately, you’d be surprised at the number of individuals and companies that haven’t registered their own branded domain name and thrown up a web site. Registering yourcompanyname.com or yourpersonalname.com and adding a basic web site is a sure-fire way to occupy one of the top ten Google listings for your name.

2. Start a blog. –more