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Tag Archives: Search Engines

Date: 2009.12.29 | Category: PR Tips | Response: 0

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Your reputation online is very important.  Many consumers are turning to the Internet to find out if your business is a reputable business and good to work with.  I have searched some companies and products only to find out that many of the first page results are claims of scam.

One of the best tools to keep track of what people are saying about you is Google Alerts. You can put in your product or name as a keyword and google will email you when there are new posts containing the keyword you chose.

Now to fix your reputation follow these steps below.

Google Reputation Management: Fix Your Google Reputation & Remove Negative Results

Google is no longer just a search engine. With your potential customers, future employers, and members of the media turning to Google for information about your business, Google has become a reputation engine.

In helping clients with their online reputation, I’m consistently asked how they can push out negative results that appears on the first page of Google for a search for their name. Whether they were fined by the SEC, ridiculed by an ex-employee, or investigated by their local newspaper, they share one common goal: get that negative result off of the first page!

Of course, it’s near on impossible to make a negative Google result simply disappear—although there are some black-hat SEOs that claim to have that gift. Instead, your best approach is to provide Googlebot with a healthier diet of web content that shows your reputation in a positive light.

On that note, here are my recommendations for the best web content to fill up the first page of Google results.

1. Get your own web site.

It sounds simply enough, doesn’t it? Unfortunately, you’d be surprised at the number of individuals and companies that haven’t registered their own branded domain name and thrown up a web site. Registering yourcompanyname.com or yourpersonalname.com and adding a basic web site is a sure-fire way to occupy one of the top ten Google listings for your name.

2. Start a blog. –more

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