I have mentioned before how important article marketing is to your online business success.  Here are some ideas for writing an article once and using it over and over again.

Article Marketing: 15 Secrets to Repurposing your Articles to Work for you Again and Again

By: Donna Gunter

Copyright (c) 2008 Donna Gunter

My favorite Internet marketing strategy of all time is article marketing. It keys into one of my talents, writing, and I can use the articles I create time and time again for a multitude of purposes. I tend to be lazy by nature, so anything that lets me create once and get paid, get paid, get paid, etc. is a dream marketing strategy.

I made a firm commitment to writing one article per week in 2003 or so, and now have an entire article library that I use and refer to all the time. Without a doubt, I have to give credit to my article marketing strategy for the success of my business. It has helped me get found online, demonstrate my expertise to my target market, create info products to sell on my website, and get hired by those in need of what I offer.

Here are 15 ways you can repurpose each article you write to make it a workhorse for your business:

1. Publish in your ezine. Every single article I’ve ever written has appeared as an article in one of my newsletters. My commitment to publishing a weekly email newsletter forced me to commit to writing a new article each week. I’m not sure I would have honored my commitment to article writing had I not forced myself to produce an email newsletter on a weekly basis.

2. Post to your website. Roughly 60% of my traffic comes to my website via keyword searches that match the topics of articles that I’ve written. I use my online article bank to send both current and prospective clients to my site for additional information on a topic that enhances a recent discussion I’ve had with them. For maximum usability, index the articles on your website in usable categories that make sense to your target market so that they can easily find your words of expertise when they search for it online.

3. Add to your blog. Every single article that I write for my newsletter is also posted to my blog. Is this overkill, since I already publish an ezine, and do the search engines penalize me for redundant content? Thus far, I’ve never been penalized for having the same article appear in multiple places. In fact, Google indexes my blog posts within hours as indicated via my Google alerts. Some people love to read and respond to blogs while others would rather read ezines. So, by doing both, I appeal to both audiences with only minutes of extra effort.

4. Publish on social networking community sites. You can’t move anywhere online today without running into some social networking site — MySpace, Facebook Squidoo, etc. Many people are setting up their own social networking communities for niche markets, like the Book Marketing community to which I belong. Post your article to all of the social networking sites in which you participate. Depending on the site, you may be able to post it to your blog on the site, a group blog, a discussion forum, an announcement, etc. Check the rules of the community before posting your first article.

5. Distribute through article banks. Distributing your articles via thousands of article banks and article directories helps you increase your traffic, as Internet searchers might find an article at an article directory initially and then visit your website upon reading your resource box (short bio) at the end of the article. Article submission also establishes your credibility as an expert, especially when you tell a prospective client to Google you and they’re amazed by all the references to you online. Lastly, this article marketing strategy helps other print and online publishers locate you and then feature your work (or offer the prospect of other opportunities) in their publication.

6. Create a podcast. Make a digital recording of your article using one of any number of audio recording services like AudioAcrobat or software like Audacity. I create an special intro and outtro (special offer) for each podcast, based on the content of the article, and then proceed to read and record the text of the article. Then, post your podcast to podcast directories. In about 30 minutes, you’ve created yet another marketing strategy for yourself.

7. Create a video. Video production is becoming easier and easier, and I now receive a couple of video ezines where the entire content of the ezine is delivered via a video. In fact, you can actually sit at your desk with a webcam and record yourself. With the magic of video software like Visual Communicator or screen capturing software like Camtasia, you can add graphics and text and have a video ready in minutes. With the popularity of video sites like YouTube, it’s harder to ignore the impact video will have on your online marketing efforts.

8. Syndicate on other websites. Through the power of RSS feeds, you can become a syndicated columnist in other people’s publications. Simply offer your RSS code and installation instructions to your visitors with the promise that they’ll have new content on their site weekly (or in whatever interval you publish new articles). My article submission service offers this option to me, and I’m appearing on more websites every week.

9. Write a press release. Distributing a press release online can have a strong impact beyond any media that might pick it up. Press releases that link back to your site can enhance your search engine rankings and increase your online credibility. You can convert your article into a tips release, a release that ties into a current trend or news story or to an upcoming event that you’re sponsoring. This strategy takes a bit of work, as you need to modify the content of your article into the press release format and orient it to your goal for publishing the release. I use and highly recommend PRWeb.com for online press releases.

10. Create information products for profit. I never believed that I could put together any type of information product until I took a long, hard look at my collection of articles and saw definite themes emerge. Slowly but surely I’m translating these themes into information products that I can sell online.

11. Create a teleseminar. If you write your article in the tips format, you’ve got a teleseminar in the making. All you need to do is create an introduction and closing for your teleseminar and beef up your tips points with additional explanation or with examples, and before you know it you will have created the content for a 60 minute teleseminar.

12. Distribute to print publications in your target market. If your target market is very specialized or is a niche market, you’ll find a whole host of specialized print magazines, newsletters, and catalogs for this market. Take a few hours and research those publications available for your target market, check out their submission guidelines, and get a sense of the tone of the publication. If you think your content would be a great fit, buff up a couple of your best articles and send an email to the publisher outlining how publishing your content in their publication would benefit their readership. Since you may not be paid for your submission, request that a short bio with your contact info is contained within your article.

13. Add to your niche article directory. Creating your own niche article directory is a great traffic-generating strategy, as you can feature your own articles there as well as accept quality submissions from others who have relevant info for your target market. An easy way to create this type of site is through free article directory software, ArticleDashboard.com.

14. Create a special report. Want to create a quick giveaway to offer to colleagues as a bonus for their product, or as a giveaway to your contacts? Create a PDF of your article as a special report that includes your contact info, as well as an upsell page to particular products or services. Or, you can make this report a viral marketing piece.that is free for others to give away.

15. Offer it to your affiliates. If you have an affiliate program, offering your affiliates the ability to use and reprint your articles gives them content to help promote your products and services. In the resource box of your article that links back to your site, encourage your affiliates to include their affiliate link to your site so that they get credit anytime one of their visitors links to your site from theirs.

Don’t let your articles sit on your desktop gathering dust. Put them to work for you by creating a repurposing plan to help you get the most out of your creation.

About the Author

Online Business Resource Queen (TM) and Online Business Coach Donna Gunter helps independent service professionals learn how to automate their businesses, leverage their expertise on the Internet, and get more clients online. To claim your FREE gift, TurboCharge Your Online Marketing Toolkit, visit her site at http://www.OnlineBizU.com. Ask Donna an Internet Marketing question at http://www.AskDonnaGunter.com.

(ArticlesBase SC #307694)

Article Source: http://www.articlesbase.com/ – Article Marketing: 15 Secrets to Repurposing your Articles to Work for you Again and Again

What is Web 2.0?  I am sure you have heard a lot about it and you probably even know what it is.  Here is what wikipedia has to say about it:

The term “Web 2.0” (2004–present) is commonly associated with web applications that facilitate interactive information sharing, interoperability, user-centered design and collaboration on the World Wide Web. Examples of Web 2.0 include web-based communities,hosted services, web applications, social-networking sites, video-sharing sites, wikis, blogs, mashups and folksonomies. A Web 2.0 site allows its users to interact with other users or to change website content, in contrast to non-interactive websites where users are limited to the passive viewing of information that is provided to them.

The term is closely associated with Tim O’Reilly because of the O’Reilly Media Web 2.0 conference in 2004. Although the term suggests a new version of the World Wide Web, it does not refer to an update to any technical specifications, but rather to cumulative changes in the ways software developers and end-users use the Web. Whether Web 2.0 is qualitatively different from prior web technologies has been challenged by World Wide Web inventor Tim Berners-Lee, who called the term a “piece of jargon” — precisely because he intended the Web to embody these values in the first place.

And then here is what O’Reilley says about it on his website:

The bursting of the dot-com bubble in the fall of 2001 marked a turning point for the web. Many people concluded that the web was overhyped, when in fact bubbles and consequent shakeouts appear to be a common feature of all technological revolutions. Shakeouts typically mark the point at which an ascendant technology is ready to take its place at center stage. The pretenders are given the bum’s rush, the real success stories show their strength, and there begins to be an understanding of what separates one from the other.

The concept of “Web 2.0″ began with a conference brainstorming session between O’Reilly and MediaLive International. Dale Dougherty, web pioneer and O’Reilly VP, noted that far from having “crashed”, the web was more important than ever, with exciting new applications and sites popping up with surprising regularity. What’s more, the companies that had survived the collapse seemed to have some things in common. Could it be that the dot-com collapse marked some kind of turning point for the web, such that a call to action such as “Web 2.0″ might make sense? We agreed that it did, and so the Web 2.0 Conference was born.

In the year and a half since, the term “Web 2.0″ has clearly taken hold, with more than 9.5 million citations in Google. But there’s still a huge amount of disagreement about just what Web 2.0 means, with some people decrying it as a meaningless marketing buzzword, and others accepting it as the new conventional wisdom.

This article is an attempt to clarify just what we mean by Web 2.0.    –more

Choosing An Internet Marketing Company.  You can either learn it all on your own, or pay someone with the knowledge to do it for you.  Here are some points to consider if you want to pay an SEO professional.

Internet Marketing- Your Key to Success

You have a business. You have a website. Now you need a marketing plot. Why? Because even though it might be simple for customers to find you offline, it’s not going to be so simple online. There is no roaming around or ‘happening upon’ certain pages online. With billions of websites out there, customers aren’t just going to stumble in that often. You need a solid plot that you can rely on.

There are many different things that make up marketing. Keyword optimization, social networking, article marketing, advertising through search engines, and link building are all vital to your success. You can make any combination of marketing tools to get the job done, and it is up to you to pick which ones are going to work best.

If you choose, you can hire professional marketing services to help you out. Internet marketing and running a business give you so much to reckon about that it can easily become overwhelming. But, hiring someone else to take care of your marketing could prove to save you a lot of stress.  –more

http://www.ben-norman.co.uk Choosing an seo specialist. Avoid the pitfalls and get the right questions to ask so you end up at the top of the search engines.